I can bring a second set of eyes to your business and can help identify and address aspects of your activity on the sales floor that go beyond simple appearance. Image, assortment treatment, layout, traffic flow, category adjacencies, product display strategies, fixturing, graphics, signage, value perception; these and more all play into incremental success at retail.
I believe a brand manufacturer should own a product’s entire cycle; design/development, wholesale perception/presence, and retail perception/presence. A brand that works with, supports, teaches, and facilitates how effectively their brand delivers at retail is a true partner, and retailers will tell you they prefer this level of involvement.
Brand marketing communications, advertising, visual marketing, showroom design and management, custom fixture and graphic design and development, packaging. Showroom design in furniture markets at Las Vegas and Highpoint, 2010-2014. Retail presence strategy and development for brand growth from $5 million to $35 million.
Designed/developed new dual paneled, lighted headboard program for the Ashley Sleep brand. Designed layout for Las Vegas Market bedding showroom.
Retail store design and merchandising development and support. Promotional marketing and field training support.
Marketing and sales communications support, packaging, advertising, showroom and trade show booth design/development.
New store design/development (multiple prototypes). Developed visual merchandising management structure for 1000 store chain, including national, regional and market level training and support. Established first documented merchandising strategy and techniques program for the brand that is fundamentally still in effect today.
Retail outlet store and professional service center design/development support, including custom branded graphics program.
Custom branded fixturing and graphics design and development. Exclusive Tempur-Sealy Total Sleep Gallery design/development. New program resulting in nationwide rollout and growth in Tempur-Sealy market share.
Managed marketing, merchandising, product development, training, distribution, catalog sales, and international licensing marketing support under turnaround management for once struggling brand. Successfully re-birthed brand under stable operational structure, focusing on multi-brand retail partnerships domestically and internationally. Traveled for market launch strategy and support in Europe, Australia, Asia, Canada and Arab Middle East.
Retail outlet store design/development, including custom branded fixture and graphics program.